What is "strategic communication" in the military context?

In the military context, strategic communication refers to the planned use of communication to inform and influence audiences in support of military objectives. This involves crafting messages and disseminating information in a way that aligns with the overall goals and strategies of military operations. It encompasses not only traditional forms of communication, but also incorporates understanding the audience, the communication environment, and the desired outcomes.

The approach to strategic communication is systematic and integrated, ensuring that messages are coordinated across different military branches and with other governmental and non-governmental entities as necessary. This can include public affairs, psychological operations, and information operations that work together to shape perceptions and achieve objectives.

In contrast, spontaneous sharing of military information does not follow a coordinated approach and can lead to mixed messages or misunderstandings. Casual conversations among military personnel do not align with the strategic objectives and often lack the formal intent needed for effective communication in a military context. Restricting information to only classified personnel undermines the very concept of strategic communication, which relies on engaging with broader audiences and appropriately sharing information to foster support and achieve operational goals.